Bruce’s Bespoke BrandsStart free ↗
THE BBB CREATIVE SHOP

Make it
Bespoke

Got an idea you can’t shake? Our workbooks, kits and templates take it from “what if” to made.

Start free. Beginner-friendly, pro-grade.

✦ Backed by Bespoke Brands, a premium creative agency.
Free cinematic transformation field guide
BESPOKE GLASS

A little depth.
A different feeling.

Explore the material ↗
A LOOK INSIDE THE BBB TOOLBOX

Built by an agency.
Made for your ideas

Bespoke is a creative agency. Our principles and rules come from experienced designers and real client work with the world’s smallest and biggest brands. We’re here to help you reach premium results and stretch what you think is possible. Start free.

WHAT WE DO

We are much more
than a design agency

Packaging, brands, characters, animation, websites and the tools to make your own. Some of it lives on a screen and some of it you can hold. Scroll down and you will see how it all fits together.

YOU CAN HOLD IT
Real products & packagingBoxes, jars, bottles, pouches and labels, from the first dieline to a finished piece in your hands.See packaging
YOU CAN WATCH IT
Brands, characters & motionLogos, characters, key art, animation and websites that all look like one brand.See the work
YOU CAN USE IT
Tools & lessonsBespoke Glass, workbooks and kits that teach the method we use ourselves.See the tools
CUSTOMIZABLE DESIGN TEMPLATES

Give a new or existing website or app a refined glass look. Make it yours with adjustable color, depth, lighting and weather.

Glass is the see-through, frosted look you see on phones and apps. We built our own version that reacts to the weather. Scroll down and watch it change.

DEMO · CITY PHOTO WALKCity light.
A fresh frame.

Explore the skyline at dusk. Bring a camera.

Five layers make one glass.
Scroll down and watch them pull apart.
Try the Gel demos
TOOLS FOR YOUR NEXT “WHAT IF”

Open the
toolbox.

Start with a free workbook
  • WorkbooksStep-by-step guides. Download or use in your browser. Free.
  • TemplatesCustomizable designs for a new site or app, or a refresh. Coming soon.
  • ExamplesReal work made with these tools.
  • KitsPaid toolkits. Coming soon.

6 resources

WORKBOOK · PDFCinematic Transformation Field Guide workbook↗
83-page PDF · no experience neededGet it free

Cinematic Transformation Field Guide

New to AI video? This free, step-by-step guide shows you how to turn yourself, your pet or any prop into whatever you can imagine: a wizard, a robot, a room that becomes a forest. Our Zelda-inspired film is just the worked example. The method works for any idea. No experience needed.

WHAT YOU’LL BE ABLE TO DO
  • Turn one idea into a short AI video
  • Copy our ready-made prompts (the instructions you type to the AI) and swap in your own details
  • Keep the same person or object looking right in every shot
  • Add camera moves, music and sound
  • Know when it is good enough, so you do not waste money on endless retries
WORKBOOK · INTERACTIVE · COMING SOON↗
Interactive HTML • desktop recommendedComing soon

Create with ChatGPT

An interactive workshop that helps you turn your own idea into a clearer image prompt.

YOU WALK AWAY WITH
  • A clearer prompt
  • A preview of your brief
  • A private copy of your answers
Coming soonGet notified
TEMPLATES · COMING SOON↗
3 glass families • coming soonSee what’s coming

Bespoke Glass Collection

Explore Bespoke, Deep and Atmospheric Glass, in any colour. See how the same content feels in a different material.

WHAT'S IN THE DEMO
  • Three glass families
  • Any colour, one setting
  • Working menus and cards
Coming soonGet notified
WORKBOOK · PDF · COMING SOON↗
PDF exercise • one clear next stepComing soon

Keep. Change. Check.

Got an AI image that is close but not right? Pick the one thing to fix, write feedback ChatGPT can act on, then check the result against it. No design vocabulary needed.

YOU WALK AWAY WITH
  • A revision prompt to paste
  • A checklist to judge the result
  • One clear next step
Coming soonGet notified
EXAMPLE · SHOWCASE↗
Character exploration • example workTake a look

A character with character

Papercraft-style expressions and gestures. See the BBB character library in action.

WHAT YOU ARE SEEING
  • 10 poses
  • One steady identity
  • Method is in the field guide
Coming soonGet notified
KIT · COMING SOON↗
Paid collection • coming soonSee what’s coming

Bespoke Creative Kits

Four ready-to-use kits for the parts of a launch that usually go wrong: how it looks, how it moves, how it runs on a phone, and whether it opens. Built and tested. Coming soon.

EVERY KIT COMES WITH
  • A plain-English guide
  • A first prompt to paste
  • A checker that tells you what to fix
Bespoke Creative KitsComing soonGet notified

YOUR TURN

Today is the day
you start your next masterpiece.

Every brand here began as a rough idea. Here is how one did.

The Bearback bear, redrawn as a simple flat shapeA first rough sketch of a bear from behind
Bearback logo, brown versionBearback logo, rainbow versionBearback logo, gold versionBearback logo, sketch versionThe Bearback logo today, in cosmic colour

Here we are.

01 / EVERY BRAND STARTS SOMEWHERE

It starts as an idea.

This was the original sketch for the first idea of our premium body care brand, Bearback. A rough drawing, a name, a feeling. Yours might be a sentence, a napkin doodle, or a logo you have outgrown. It does not need to be polished yet. It just needs to be worth keeping.

02 / GIVE IT SHAPE

Then it takes shape.

The idea gets redrawn and simplified until it is clear enough to carry a brand. Still rough in places, and that is fine. This is a good moment to bring in help, so the foundations are right.

03 / KEEP EVOLVING

Start one way. Stay open.

Brands grow over time. Our logo has worn many colours: a new year, a campaign, a product launch, a limited edition. You don’t need all of that on day one. Start simple, then let it grow with you.

04 / TODAY

And now we are here.

After nearly 9 years and many different looks, one small idea became a brand, a community and a whole creative world. Watch the logo change over the years. Bespoke is there at any stage: to help a new idea look polished from day one, or to give an older brand a fresh, consistent look without losing what makes it yours.

250+
rules written down
16+
years of experience
02 / THE DIRECTION

Say what you see.

Behind everything BBB makes sits the Bespoke rulebook: 250+ rules are just one part of our expertise, built into living principles that guide everything we make. Because we already have a standard for design, layout and typography, there is far less back and forth. It matters most with AI tools, where the rules come from real experience: our own client work, real projects and the mistakes we learned from. We’ll show you how to name the subject, the light, the lens and the mood, so every result stays consistent and unmistakably yours.

03 / SEE WHAT’S POSSIBLE

We’ll show you
how it’s made.

Packaging, product films, motion videos, graphics, characters, games, apps and websites. Here is real work made with this method, and we’ll show you how to use it on your own idea.

THE EXPERIMENT BEHIND THE WORKBOOK

Bring yourself into new worlds to attract new customers.

WATCH IT. THEN MAKE YOUR OWN.

A little nostalgia.
A real creative challenge.

A character, a transformation and a world coming alive. Watch the film, then download the free field guide: an 83-page visual guide with the prompts and the decisions behind it, for you to follow on your own.

An independent Zelda-inspired fan experiment. Includes imperfect likeness, costume and playing details.

THE BBB INTROWhere it starts.
BRANDS, APPS & ART IN MOTION

Made with
intention.

A hero banner that moves, a character with a look of his own, and the sheet that keeps him consistent.

bearbackgear.comHERO BANNER · HOMEPAGE
The Bearback homepage hero banner: a full-screen video opening, with the menu floating over it.
TRIBE · THE APPBuilt for the community
BRUCE · HERO LOOPThe Bruce animation
HOW WE MADE BRUCE

Made of glass.
Lit by fire.

Bruce is made from the same materials as Bespoke Glass. Frosted glass gives him his fur, gel gives him his soft glow, and light catches every edge. Then we coloured him with fire, so gold runs through every strand.

Bespoke Glass is a material system, so your AI can use it too. Tell it about your brand and your project, name the materials, and it can make a character, a poster or a screen that looks like yours, not like everyone else’s.

“Make a character for my brand in Bespoke Glass, with gel and fire colouring.”

Bruce, a bear made of glass, gel and fire colouring, with his eyes closedGlassthe furGelthe glowFirethe colour
Tap Bruce to wake him up.
OUR APPROACH · MIXED ART STYLESReal photos. Polished characters.

We believe in mixing art styles. A real photographer captures you, and AI builds the angles, poses and views we didn’t shoot. Together they become one polished character sheet that keeps your face in every pose, scene and design.

  1. 01Real photographyA photographer captures the real you
  2. 02AI fills the gapsTen poses and views we didn’t shoot
  3. 03One character, every poseTen poses that keep the same face
01 / 10Master standing
Character pose: Master standing01 Master standing
Character pose: Pointing02 Pointing
Character pose: Thumbs up03 Thumbs up
Character pose: Cheering04 Cheering
Character pose: Skeptical05 Skeptical
Character pose: Hello wave06 Hello wave
Character pose: Surprised07 Surprised
Character pose: Laughing08 Laughing
Character pose: Thinking09 Thinking
Character pose: Facepalm10 Facepalm

of US consumers say they have tried something new because the package caught their eye.

Source: WestRock Packaging Matters consumer study, 2016 (2,011 US adults).
PACKAGING

Lucky for you,
we make packaging stand out.

We know how to make packaging people notice: foil stamping, spot UV, embossing, soft-touch coatings and other special finishes, on everything from a single label to a luxury gift box. We help you choose the right effects, find the right suppliers, and get it made and delivered.

Finishes and materials
  • Foil stamping
  • Spot UV
  • Embossing and debossing
  • Soft-touch coatings
  • Specialty substrates
  • Acrylic
What we build
  • Labels
  • Jars, bottles and pouches
  • Rigid luxury boxes
  • Custom gift and influencer kits
  • Retail and everyday packaging
Who makes it happen
  • Product developers
  • Labs
  • Vendors and suppliers
  • Domestic and international
  • Production and logistics
OpTic Gaming event gift box, openedOpTic Gaming
OpTic event gift box
Pickleball paddle gift setApple TV+ · Shrinking
Pickleball gift set
Instant-camera gift boxNetflix · Perfect Match
Instant-camera gift box
BB1 black tub with printed sleeveBB1
BB1 tub, printed sleeve
Atmosphere black bottle with gold foil letteringAtmosphere
Formula, bottle, label and the page behind the NFC tap
A FEW OF THOSE WHO HAVE USED OUR TALENTS
AppleNetflixAverrApple TV+AndscapeOneBeatHuluDisney AdvertisingNoble 33HennessyOscars 95
MORE THAN A PROMPT

Meet Bespoke OS.
The thinking behind every tool.

Bespoke OS is the system behind everything BBB makes: 250+ design rules and principles from 16+ years of creative work, built into how I work with AI.

  • It works with the AI you already use.Your briefs, prompts and references get sharper before they go in.
  • It checks the work before it leaves your hands.Generic, off-brand or sloppy AI results get caught early.
  • It remembers your taste.Every project starts where the last one left off, in your look and your voice.

Every workbook, template and kit on this site comes out of it. The full system stays private for now. Bespoke OS is coming soon.

Meet the approach ↗

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